Microsoft make an interesting idea to HTC
frantic times call for desperate measures, or at least for some
outside the box thinking. Microsoft, for example, is struggling to promote its
Windows Phone platform as a feasible alternative to Android and iOS, but so far
its market share (3.7 percent) is barely a blip on the radar (though Windows
Phone did surpass Black Berry for third place). Meanwhile, HTC just posted its
first quarterly loss and there's little reason to think it will reverse course.
Maybe the two can help each other out.
Microsoft's proposal to HTC is that it cram its Windows Phone
platform alongside Android on its handsets, Bloomberg reports. As added
encouragement, Microsoft is willing to drastically reduce or even eliminate its
licensing fee, so the real risk would be in whether or not there would be an
audience for dual OS devices, and not the cost of licensing Windows Phone.
HTC was first out of the
gate with an Android phone (HTC Dream, otherwise known as the T-Mobile G1) and
also the first to offer a Windows Phone handset, though it hasn't touched
Windows Phone since June, nor was it planning to anytime soon.
This is an interesting
proposal on a number of levels. For one, it shows how far Microsoft is willing
to go to get its Windows Phone platform in front of more eyeballs. And on the
consumer side, you have to wonder if a dual-booting phone would lure Android
users who might be intrigued with Windows Phone, but unwilling to commit for
whatever reason. Imagine if the HTC One also ran Windows Phone -- how much more
popular might it be?






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